2026-06-20 - spam score, reports
What is a spam score and how should you read it?
A spam score is useful only when it explains the inbox placement signals behind the number.
Blog
Practical deliverability notes.
Long-form guides for reading reports, fixing setup issues, and testing before campaigns.
2026-06-20 - inbox placement, deliverability
Inbox placement vs email deliverability
Delivered does not always mean inboxed. Placement tells you where the message actually went.
2026-06-20 - free test, spam test
How to run a free email spam test before a campaign
Send a real campaign-style message to seed inboxes before you send to a larger list.
2026-06-20 - spf, dkim, dmarc
SPF, DKIM, and DMARC checks for better inbox placement
Authentication does not guarantee inbox placement, but broken authentication can make placement much harder.
2026-06-20 - spam, authentication
Why email lands in spam even when SPF and DKIM pass
Authentication helps, but providers also look at reputation, content, links, engagement, and behavior.
2026-06-20 - reports, inbox placement
How to read an inbox placement report
Provider-level results are usually more useful than a single aggregate percentage.
2026-06-20 - domain health, cold email
Domain health checks before sending cold email
Check DNS, reputation, and placement before scaling a new outbound domain.
2026-06-20 - blacklist, reputation
Email blacklist checks: what to do if listed
A blacklist result is a signal to investigate, not a reason to panic.
2026-06-20 - content analysis, links
Image-to-text ratio, links, and content signals in spam filtering
Content is not the only factor, but obvious content problems can still hurt placement.
2026-06-20 - warmup, reputation
When inbox warmup helps and when it does not
Warmup can support a sender, but it cannot hide bad lists, bad content, or broken authentication.
2026-06-20 - monitoring, alerts
How to monitor deliverability over time
Recurring placement and domain checks help you catch changes before campaigns suffer.
2026-06-20 - gmail, outlook
Gmail vs Outlook inbox placement: why results differ
Different mailbox providers use different filtering models, so split provider results matter.