Fix guide

Missing unsubscribe or preference link

Why unsubscribe clarity matters for bulk and outbound sending.

Warning

Why this matters

For commercial or bulk-style messages, unsubscribe clarity is both a compliance and trust signal. Mailbox providers increasingly expect clear opt-out handling.

A missing or hidden unsubscribe path can increase complaints, which can hurt future placement more than one message-level warning.

How to fix it

Add a visible unsubscribe or preference link where required for your message type and jurisdiction. Make sure it works without login friction.

Keep the footer clear and rerun the test with the final production template.