Fix guide

Tracking link or redirect risk

How tracking domains, redirects, and shorteners can affect report quality and inbox placement.

Warning

Why this matters

Links carry reputation signals separate from the sender domain. Unknown tracking domains, long redirect chains, and public shorteners make filtering decisions harder to debug.

If only one campaign template has poor placement, link behavior is one of the first content checks to review.

How to fix it

Use a branded tracking domain that matches your sender identity where possible. Avoid public shorteners and unnecessary redirect hops.

Keep links readable, remove unused links, and rerun a comparable test with the same sender and seed segment.