Fix guide 2 min read

Tracking link or redirect risk

How tracking domains, redirects, and shorteners can affect report quality and inbox placement.

Why this matters

Links carry reputation signals separate from the sender domain. Unknown tracking domains, long redirect chains, and public shorteners make filtering decisions harder to debug.

If only one campaign template has poor placement, link behavior is one of the first content checks to review.

How to fix it

Use a branded tracking domain that matches your sender identity where possible. Avoid public shorteners and unnecessary redirect hops.

Keep links readable, remove unused links, and rerun a comparable test with the same sender and seed segment.

NEXT STEP

Test the email you are about to send.

Keep the sender, template, and links unchanged. A comparable test gives you a baseline you can actually improve.

Run a free inbox test