Fix guide

Content risk signals

How to interpret spam-word, HTML, copy, and formatting warnings in a placement report.

Guide

Why this matters

Content rarely explains placement by itself, but it can push a borderline sender into spam or reveal why one template performs worse than another.

Read content warnings as debugging clues, not as a list of banned words.

How to fix it

Make the sender identity clear, reduce exaggerated claims, simplify HTML, use a normal text-to-image balance, and remove unnecessary urgency.

Change one meaningful thing at a time, then rerun a comparable test so the result remains explainable.